Gudie to Management Ideas and Gurus. Tim Hindle

Bennis argues that to become a good leader, a person first has to develop as an individual. In particular that means learning not to be afraid of being seen as vulnerable. Leadership qualities, he maintains, can only emerge from an “integrated self”. Howard Schultz, the founder and chairman of the Starbucks chain of coffee shops, says that Bennis once told him that to become a great leader you have to develop “your ability to leave your own ego at the door, and to recognize the skills and traits that you need in order to build a world-class organization”.