The World as Will and Representation. Arthur Schopenhauer (1)

The difference between genius and mere talent makes itself noticeable... For talent is an excellence which lies rather in the greater versatility and acuteness of discursive than of intuitive knowledge. He who is endowed with talent thinks more quickly and more correctly than others; but the genius beholds another world from them all...

[...]

The man of talent can achieve what is beyond the power of achievement of other men, but not what is beyond their power of apprehension: therefore he at once finds those who prize him. But the achievement of the man of genius, on the contrary, transcends not only the power of achievement, but also the power of apprehension of others; therfore they do not become directly conscious of him. The man of talent is like the marksman who hits a mark the others cannot hit ; the man of genius is like the marksman who hits a mark they cannot even see to...


(1) Supplements to the Third Book: The World as Idea Second Aspect; Chapter XXXI: On Genius

Un año con Schopenhauer. Irvin Yalom

El tercer ensayo, "Lo que un hombre representa" (1) es el que expresa con mayor claridad su punto de vista sobre la fama. El bien esencial de una persona es su propia valía o mérito interior, mientras que la fama es algo secundario la mera sombra del mérito.

"Lo que realmente tiene valor no es la fama sino aquello que nos hace acreedores a ella ... la mayor felicidad de un hombre no es que la posteridad sepa algo sobre él sino que él mismo desarrolle ideas que merezcan ser tenidas en cuenta y preservadas durante siglos".

La autoestima que se apoya en el mérito interior produce una autonomía personal que nadie puede quitarnos: está en nuestras manos, mientras que la fama nunca lo está.

(1) Citando el ensayo "Lo que el hombre representa", capítulo cuarto de "Aforismos sobre el arte de vivir", incluido en el libro Parerga y Paralipómena de Arthur Schopenhauer.

The Cluetrain Manifesto: The End of Business as Usual. Levine, Locke, Searls & Weinberger

The advent of the Industrial Age did more than just enable industry to produce products much more efficiently.
...

The economies of scale they were gaining in the factory demanded economies of scale in the market.
...

So the customers who once looked you in the eye while hefting your wares in the market were transformed into consumers. In the words of industry analyst Jerry Michalski, a consumer was no more than "a gullet whose only purpose in life is to gulp products and crap cash." Power swung so decisively to the supply side that "market" became a verb: something you do to customers.

The Cluetrain Manifesto: The End of Business as Usual. Levine, Locke, Searls & Weinberger

The first markets were filled with people, not abstractions or statistical aggregates; they were the places where supply met demand with a firm handshake. Buyers and sellers looked each other in the eye, met, and connected. The first markets were places for exchange, where people came to buy what others had to sell -- and to talk.
...

For thousands of years, we knew exactly what markets were: conversations between people who sought out others who shared the same interests. Buyers had as much to say as sellers. They spoke directly to each other without the filter of media, the artifice of positioning statements, the arrogance of advertising, or the shading of public relations.